Innovation is the process of creating or modifying a product and then introducing it to the market. Within the construction sector, innovation can encompass the introduction of new materials, construction systems, efficient construction techniques, or sustainable solutions that minimise the environmental impact of projects.

In the construction sector, the term "building materials" is often used, and to a lesser extent, "construction products." But what exactly do these terms mean? Are they synonymous, or are there differences between them?