Innovation is the process of creating or modifying a product and then introducing it to the market. Within the construction sector, innovation can encompass the introduction of new materials, construction systems, efficient construction techniques, or sustainable solutions that minimise the environmental impact of projects.

The Construction Products Regulation establishes the conditions for the placement or making available on the market of construction products. To enter the European single market, product certification according to the Regulation is essential.

In the construction sector, the term "building materials" is often used, and to a lesser extent, "construction products." But what exactly do these terms mean? Are they synonymous, or are there differences between them?