European Market: New challenges, new opportunities

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Beyond Product Quality

In the complex world of global trade, product quality is only the first step to successfully enter the European market. While having a high-quality product is essential, Europe presents a series of challenges and requirements that go beyond simply offering a good product.

A Globally Relevant Market

The European Union (EU) is a globally significant market, representing around 14% of global merchandise trade. With a population of over 440 million inhabitants and being the third-largest GDP worldwide, the EU offers impressive growth opportunities for companies worldwide.

Meeting the Demands of an Evolving Market

European society is constantly changing, which means that market demands also constantly evolve. Consumers seek innovative, quality, safe, and affordable solutions. This presents an exciting opportunity for companies that can adapt and meet these demands.

Compliance with Regulations

While product quality remains paramount, succeeding in entering the European market requires a deep understanding and compliance with its strict regulations, particularly highlighted in countries like Germany. As one of the leading economies in Europe, Germany sets high standards that must be met to access its market. These regulations cover a wide range of aspects, from the chemical composition of products to manufacturing standards.

Certification Processes for Commercialization

Before a product can be marketed in Europe, it must undergo a series of assessments and obtain the corresponding certifications. This may include compliance testing with specific EU standards, safety tests, environmental impact assessments, etc.

If a construction product complies with a harmonized standard (specific EU standards that lead to CE marking), certification becomes mandatory. In case it does not have such a standard, the European market will continue to demand certifications through voluntary alternative routes.

Overall, the European market will require CE marking; additionally, Member States have their own regulations, and therefore, national certifications will be required in national markets. It is worth mentioning that CE marking is still valid in the United Kingdom.

In conclusion, certification is an essential requirement whether the product complies with a harmonized standard or not.

The Importance of Certification

To excel in the European market, certification is crucial. In cases where it is not strictly mandatory, as with innovative construction products and systems, certification will still be equally necessary to gain market trust. Attempting to enter the market without certification can pose a barrier to success.

Benefits of Assessment and Certification

It is important to highlight that technical assessments and certifications should not be considered as obstacles. On the contrary, they offer a wide range of benefits, such as a better understanding of the product, differentiation from competitors, generating trust among authorities and consumers, and a clear definition of the manufacturer's responsibility, which outweighs any inconvenience they may entail. At CPMarket, we believe in the benefits that assessment and certification of construction products bring.

In conclusion, entering the European market is an exciting challenge that requires more than just having a good product. Companies must be prepared to comply with regulations, obtain appropriate certifications, and adapt to changing market demands. Those who do so will be better positioned to succeed in this dynamic and lucrative market.